The Magician Reveals His Real Trick

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One by one the hockey heroes skate up towards the camera from the far blue line, stop with a spray of ice just missing the lens, then announce their name and team. Finally, the last professional pumps his legs forward with the smooth motion of the others and stops in the same controlled fashion. But when he announces his name, I’m shocked to discover he’s no hockey player.

“Bill Shatner. Loblaws,” states the confident former Captain Kirk.

For those not familiar, Loblaws is a Canadian grocery chain. In the 1960’s and early 1970’s they had stores in Buffalo (primarily) and Rochester (maybe just one, but I lived next to it). It was an era before Wegmans went on supermarket steroids and totally dominated the market. Loblaws was Canada’s pride but eventually sold out to Bells Markets.

In 1975 Loblaws was a player – at least in my neighborhood – and no more so because Continue Reading “The Magician Reveals His Real Trick”

White Cream Donuts

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[This Commentary originally appeared in the November 8, 1990 issue of The Mendon-Honeoye Falls-Lima Sentinel.]

CarosaCommentaryNewLogo_259To the world: I apologize. I confess to a vice of unimaginable corruption. I am truly sorry. In my regret, I confront a life-long affliction – my passionate ardor for… white cream donuts.

It began as a child. On bright sunny Sundays, my parents would take me, my brother and my sisters to the donut shop after church. As soon as my father parked the car, we would joyfully yank open the doors and leap out into the modest bakery. Inside, our nostrils filled with the warm sweet smell of freshly made donuts. We had Continue Reading “White Cream Donuts”