We Preempt Westward American Expansion for…

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A funny thing happened on the way to researching my book 50 Hidden Gems of Greater Western New York. For years I had been trying to explain to people just what exactly I meant by “Greater Western New York.” From a regional mutual fund’s perspective, it was easy. The Securities and Exchange Commission (SEC) requires all regional funds to specify the municipalities covered by the fund. In the case where a fund’s region encompasses only a portion of a state, the fund’s prospectus must list all the counties included in its unique definition of the region covered. Like I said, from the SEC’s standpoint, defining Greater Western New York was easy.

Beyond that, though, I had to justify why we chose those particular counties. This was especially important because we market the fund only to New York residents, specifically, Western New York residents. And the folks we consider “Western” New York residents don’t necessarily consider themselves “western.” Or, in the case of those in the Buffalo-Niagara metropolitan area, they don’t consider Continue Reading “We Preempt Westward American Expansion for…”