Day 25 – December 8, 2009 (Tue): Drive Followers to Subscribe

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Start of Day Twitter Stats: Follow: 148 Followers: 122 Listed: 7

Missed yesterday? Go here to read what happened on Day 24 – December 7, 2009 (Mon): Drive Followers to a Blog

twitter_power_joel_comm_150Subscribe to what? That is the question. Heck, I just checked and I don’t even have an RSS feed up on my blog yet. Here’s what I’m discovering during my 30-days jaunt with Joel Comm and his plan to dominate Twitter. There’s nothing to dominate if you don’t have a purpose. Said another way, domination means nothing if you have no product? What’s my product? Now that’s a very deep question. Here’s a very deep answer:

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The Secret of How to Overcome a Sore Throat When Speaking on Solar Neutrinos (or Anything Else)

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Sometimes physics advances too fast. Haste often creates problems. For example, when physicists developed the idea of the neutrino – a theoretically massless waste product from the thermonuclear furnaces powering stars – they calmly set up several underground experiments to detect these little critters as the sun spit them out. Trouble was, scientists couldn’t see enough of them to satisfy their hypothesis. “The data didn’t fit the theory,” claimed the academic elite, “so there must be something wrong with the data.” For forty years, our leading brains winced at the dilemma of the under counted neutrinos – an apparently unsolvable problem.

Your throat's getting worse. You've got to speak in two hours. How can you do it?

Your throat's getting worse. You've got to speak to the Rotary in just two hours. How can you do it?

But, I’m sure not many of you have visited here to learn how to solve the unsolvable problem of missing solar neutrinos. Here’s a more practical quandary: You’re scheduled to speak in a few hours and you’ve just come down with a cold. Your manager says you can take some over-the-counter thingamajig to solve the runny nose and fever, but that sore throat has you on the edge of laryngitis. What’s a great speaker to do?

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3 Critical Points Every Great Speaker Must Address

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Every speaker wants to know the answer to this question: How do I make my presentation more effective, more memorable and more exciting for the audience. Aristotle said it best in his book The Art of Rhetoric (ca 350BC):

Podium

Pathos – A passion for the subject.

Logos – A thorough knowledge of the subject.

Ethos – The acknowledged credibility to comment on the subject (requires Pathos and Logos).

Every aspect of speaking must address at least one (if not all three) of these areas. I hope to tell stories of how I used these in the many successful presentations I have offered to appreciative audiences.