We’ve seen pressure on all traditional media – print and television – for some time now. However, we might want to look at the recent history of radio as a harbinger for what to expect in these other media markets. I began working in the radio industry as an AM disc jockey in the late 1970s, just as, given its superior audio quality, FM was becoming the “go to” frequency band for music fans. Radio personalities had to find a way to attract and keep listeners. While still playing music, we began relying more on talk – mostly of the (innocent) humorous kind. It wasn’t much of a leap from there to Howard Stern and then to Rush Limbaugh.
Print media has been suffering a slow and agonizing death since before we originally started The Sentinel in 1989. I remember, at the time, telling one of my college classmates – whose family owns a well-known west coast newspaper publishing company – that I was starting a newspaper. He told me I was crazy. He had seen, first-hand, the erosion of the traditional newspaper business model. I told him, while the decline in the newspaper Continue Reading “What a Difference 27 Years Make”