The Best Social Media Manual… Ever! A Book Review of David Meerman Scott’s The New Rules of Marketing & PR

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The_New_Rules_of_Marketing_and_PR_250“What’s the best book I should read to get started with this whole ‘social media’ thing?” When I asked my good friend @mikefixs this question last year, he strongly suggested I read David Meerman Scott’s The New Rules of Marketing & PR, originally published in 2007 with an updated paperback published in 2009. This may represent one of the best pieces of advice on the subject I’ve ever received.

Why?

To begin, just take a look at the author’s subtitle: “How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly.” What else can I say except, “It works.”

Here’s how.

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Day 9 – November 22, 2009 (Sun): Ask a Question

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Start of Day Twitter Stats: Follow: 44 Followers: 35 Listed: 0

Missed yesterday? Go here to read what happened on Day 8 – November 21, 2009 (Sat): Add More Followers

twitter_power_joel_comm_150As luck would have it, the Buffalo Bills played Jacksonville today. With a new coach and some free time during the game, I figured this would be a great topic to ask a question.

OK, I tried asking a question:

ChrisCarosa @thurmanthomas Watcha know about Parrish’s sudden appearance?

41 minutes ago from web in reply to thurmanthomas

I waited a while and watched a little more of the Bills game. When I returned, I found I got nothing, so I tried this one:

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