How to Protect Yourself From Being Hypnotized Without Knowing It

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Have you ever been mesmerized? It happens all the time. To everyone. It’s like when you look at one of those pictures with all these tantalizing shapes. They dazzle your eyes, preventing you from seeing the real picture hidden within. That’s what being mesmerized is like. And you don’t even know it’s happening.

Several years ago I found myself in San Antonio to make a presentation about how research in behavioral finance identifies useful techniques to help people save for their retirement. A fellow came up to me. He had read my book 401(k) Fiduciary Solutions and told me he felt every professional should read it. Then he asked the question no author ever wants to answer: “So, how is your book selling?”

I didn’t know the best way to respond, so all I said was the coy, “I’d like sales to be better.”

Then he told me something fascinating, something I had never heard before. He revealed Continue Reading “How to Protect Yourself From Being Hypnotized Without Knowing It”

Day 28 – December 11, 2009 (Fri): Create a Second Timeline

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Start of Day Twitter Stats: Follow: 156 Followers: 147 Listed: 9

Missed yesterday? Go here to read what happened on Day 27 – December 10, 2009 (Thu): Have Fun!

twitter_power_joel_comm_150Do you love watching classic movies? I mean movies that have withstood the test of time. Made more than 25 years ago (that would be 1984 for all you Orwellians in cyberspace), you can still view them in their entirety to this day and still not notice the ravages of time. Perhaps you’ve seen a particular magical scene over and over, but its message resonates as if eyed for the very first time. Wouldn’t it be great to pass these moments on to the next generation? After all, whether we admit it or not, these cinematic features have framed our lives. They’ve become a legacy for us to will to our young.

But, what do adolescents think of classic movies? Without the benefit of our years of living, will they take away the same meaning? Will the aged reels of celluloid unwind the same emotional response in them? I’ve finally figured out a way to discover this once and for all. Would you like to me to share it with you?

Continue Reading “Day 28 – December 11, 2009 (Fri): Create a Second Timeline”