Are Better Educated People Easier to Fool with Persuasion Tricks?

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Dropped maskThe following is mere observation. You’ll understand why I’ve had to put the (rare) qualified at the beginning of the piece when you get to the end.

As I am wont to do given the demands of my primary profession – that would be picking (hopefully) winning stocks – I tend to read a lot. There are two types of articles I read. The first you might consider obvious. I read about anything that smacks of “the coming thing.” I want to know about the leading edge before the “L” in “Leading” appears. To do this, you’ve got to read a ton of articles detailing wild and crazy ideas and hope you’re alert enough to connect the dots before the rest of the (investing) world does. Then you find a publicly traded company (hopefully no one has paid attention to for a long time) and begin buying. This way, when the euphoria of that crazy idea reaches its climax and the rest of the (investing) world is doing everything it can to buy that stock, you can ride into that rising wave, confident you can sell (for a tidy profit) to those over-eager buyers.

OK, like I said, that was obvious.

The less obvious type of article I read doesn’t talk about wild and crazy ideas that become products. Instead, these articles provide potent examples of just how wild and crazy Continue Reading “Are Better Educated People Easier to Fool with Persuasion Tricks?”

My Greatest Sale

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I had worked the graveyard shift on the AM dial for more than two years when the idea struck me – Why don’t we have a sports department? I knew from first-hand experience the Yale hockey team had a fan base well beyond the campus borders. New 1041448_77704542_Green_Money_royalty_free-stock_xchng_300Haven, back then at least, thrived on the skates of its minor league hockey team. Yalies and townies alike delighted in the drama provided by the Yale icemen and their young new head coach – but only during home games. When the team went on the road, it left the fans high and dry, yearning for a shred of news. Until I had my idea…

The AM dial – my home – had a limited audience due to FCC restrictions on its signal. The FM side, however, reached halfway into the Long Island Sound. This fact, given few people actually lived on the Long Island Sound, was less impressive than it seemed. More impressive, however, lay in the detail that radio signals swept a circular area, meaning two-thirds of the signal strength seeped into homes along the southern Connecticut shore and into the very heart of the state. Within these homes lived tens of thousands of hockey fans. It was the call of these people that brought me to the Continue Reading “My Greatest Sale”