Do These 5 Easy Steps When Writing a Press Release and Good Reporters Will Respond Every Time

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Would you be interested in discovering a system that gets you and your business mentioned in the media on a regular and consistent basis? Read this story and I’ll reveal that system. I’ve used it and can tell you it works.

How would you feel if I told you this system is so simple its steps can be counted on one hand? Read this story and you’ll experience the ease with which these steps flow from each of your fingers.

Why is it important you learn this system, commit to it, and practice it regularly? Read this story and see first hand how this can change your personal, professional, and avocational life.

Remember Your First Time?
Remember how you felt the first time you saw your name in print, watched yourself on Continue Reading “Do These 5 Easy Steps When Writing a Press Release and Good Reporters Will Respond Every Time”

The Best Social Media Manual… Ever! A Book Review of David Meerman Scott’s The New Rules of Marketing & PR

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The_New_Rules_of_Marketing_and_PR_250“What’s the best book I should read to get started with this whole ‘social media’ thing?” When I asked my good friend @mikefixs this question last year, he strongly suggested I read David Meerman Scott’s The New Rules of Marketing & PR, originally published in 2007 with an updated paperback published in 2009. This may represent one of the best pieces of advice on the subject I’ve ever received.

Why?

To begin, just take a look at the author’s subtitle: “How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly.” What else can I say except, “It works.”

Here’s how.

Continue Reading “The Best Social Media Manual… Ever! A Book Review of David Meerman Scott’s The New Rules of Marketing & PR