Misleading Headline? Baseless Buffalo Bills Bashing? Or Both?

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With friends like these, who needs enemies? It’s bad enough we find our region at the butt end of many late night comics’ monologues, but why does the local 1244775_46838866_glass_half_empty_300media have to gratuitously chime in, too?

Did you see the article “Buffalo Bills struggle to make dent on national TV map” in the Rochester Democrat and Chronicle in Sunday, September 19th? Placed on the cover of the sports section, it featured a map of the continental United States. The country, bathed in red, was speckled with smaller splotches of various other colors. A beautiful graphic, you would think the D&C would have been proud to have included it in the on-line version of the article. Alas, they didn’t and the article suffers.

But this isn’t about vivid art in a hometown newspaper. This is about the reckless Continue Reading “Misleading Headline? Baseless Buffalo Bills Bashing? Or Both?”

Surprise! Buffalo Bills Score in Nielsen’s New NFL Ratings

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When you look for smart business reporting, you look to the Wall Street Journal. Likely to have been Sergeant Friday’s (“just the facts, ma’am”) favorite 100_3118_Bills_vs_Bengals_300newspaper, the WSJ sets aside all numbers and focuses squarely on cold, hard numbers. So, when this truly national paper of record offers a story (“Dallas Cowboys Are NFL’s Most Popular Team,” Wall Street Journal, September 9, 2010) spelling out how all 32 NFL teams rank in terms of popularity, you can be sure of one thing – no one gets extra points for rabid enthusiasm. It’s all about the bottom-line. And, unlike Forbes, this bottom-line is more than just money, it’s eyeballs. For the first time ever, Neilsen – of the famous TV ratings – ranks the NFL teams by incorporating both TV coverage and internet buzz.

So, where do you figure the Buffalo Bills – perhaps currently the worst team in the NFL – fall in this survey? It shouldn’t shock you Ralph Wilson’s team doesn’t find itself in the Continue Reading “Surprise! Buffalo Bills Score in Nielsen’s New NFL Ratings”

Has the NFL Provided the Answer to Promoting the Greater Western New York Region?

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I had lunch with a marketing and advertising professional in Buffalo the other day. When I told him about my crazy idea to promote the greater Western New York 3387853924_7f3e7c9a36_cattle_branding_flickr_no_known_copyright_restrictions_300region, he told me it was crazy. I expected that. What he told me next I didn’t expect. Yet, I can see why it happened.

A couple of decades or so ago, some members of the Buffalo-Niagara community decided to join forces to promote their two communities. They initial suggested to do so under the banner “Western New York” since the local media commonly used that term to describe the area of Erie and Niagara counties (and sometimes even Cattaraugus and Chautauqua counties). The grand poobahs of marketing gathered together and rejected the notion. “Everyone knows Continue Reading “Has the NFL Provided the Answer to Promoting the Greater Western New York Region?”

The Moment That at Once Created and Destroyed Johnny Unitas – a Book Review of The Best Game Ever by Mark Bowden

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The_Best_Game_Ever_250In an America long ago, boys, after faithfully completing their homework and their chores, once gathered in sandlots across the countryside. As leaves gently fell in the damp autumn air, they’d pick teams – always as even as possible to make it fair – and stake off a field with imaginary (or sometimes natural) markers. They’d then huddle around a spare spot of dusty dirt a few yards behind a well weathered football, draw up a play, break, snap, run, jump and laugh. This repeated endlessly, or at least someone’s mother called “Dinnertime!”

Electronics had yet to invade our youthful agenda. Except for an occasional coonskin cap, the only media (and this one was on paper) that universally influenced young boys dealt with the witty way Tom Sawyer got his friends to whitewash that fence. Even popular shows like “Howdy Doody” pointed children to outdoor activities.

That was then. Now, you sit on the edge of your seat, anxious and excited at the same time. It’s a ritual being played out all throughout the land. In living rooms, bars and just about any place capable of holding a large screen TV and a tableful of crunchy snacks, we share this national experience – the Superbowl – fanatics and neophytes alike.

Why? What fascinates us about this game? Why have television networks, advertisers and promotional campaigns paid so much to affiliate themselves with this singular event?

Continue Reading “The Moment That at Once Created and Destroyed Johnny Unitas – a Book Review of The Best Game Ever by Mark Bowden”