Discover Success Like Columbus: The Power of Thinking Inside the Box

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Everyone thinks the secret to success is to think outside the box. That may be one path, but it’s not the only one.

In fact, there may be a far easier route. It’s also one of the most overlooked paths to success.

You don’t need to think outside the box. All you need to do is think inside the box.

The voyage of discovery undertaken by Christopher Columbus represents an epic tale of success long embraced by the vast American public throughout the history of our country. It contains everything a good story should contain.

The Columbus saga begins with a naïve but unpopular observation by an underdog of underdogs. It features the obligatory scorn of the establishment. It honors the power of Continue Reading “Discover Success Like Columbus: The Power of Thinking Inside the Box”

Should You Go Wide or Go Deep?

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Remember a couple months back when I said I discovered a way to add more hours to my day? (If you don’t, here it is: “That Time I Discovered ‘Idle Time’ Doesn’t Really Exist,” Mendon-Honeoye Falls-Lima Sentinel, March 14, 2019). With all that rediscovered time I was able to explore a dusty section of unread books in my expansive library. (And by expansive, I mean… Wait. Forget it. It only gets Betsy mad.)

I began this new venture by perusing an entire series of books from the pens of the greatest copywriters. These books defined the advertising industry as it emerged from the 19th century into the 20th. They represent the primordial tracks from which Madison Avenue men evolved. They spawned a persuasive style that combined art and science into an effective (sometimes too effective) tool.

By “art” I refer to the words that effectively captivate and motivate the reader. But how do the words work as intended?

That’s where the “science” comes in. Today we call it “market research.” Claude C. Hopkins, acknowledged as perhaps the greatest copywriter, called it “scientific advertising.” His book by the same name (published in 1923) shows how an ad means nothing unless it stimulates its audience to act. He not only wrote the ads, he studied how Continue Reading “Should You Go Wide or Go Deep?”

This is What’s Preventing You from Saying that “Something Important” You Want to Let the Whole World Know

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You have something important to say. Admit it. You’re not different than anyone else. We all have something important to say. Your “something important,” though, is different than everyone else’s. Yours is unique. Yours has never been said by anyone else at any other time in history. How can this be? The answer is simple: there’s only one of you, only one of you to ever exist, to think what you think, to discover this thought, idea, solution – this “something important” – in a way no one else could have possibly done it. You are unique. That makes your “something important” unique. And that’s why Continue Reading “This is What’s Preventing You from Saying that “Something Important” You Want to Let the Whole World Know”