The Best Social Media Manual… Ever! A Book Review of David Meerman Scott’s The New Rules of Marketing & PR

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The_New_Rules_of_Marketing_and_PR_250“What’s the best book I should read to get started with this whole ‘social media’ thing?” When I asked my good friend @mikefixs this question last year, he strongly suggested I read David Meerman Scott’s The New Rules of Marketing & PR, originally published in 2007 with an updated paperback published in 2009. This may represent one of the best pieces of advice on the subject I’ve ever received.

Why?

To begin, just take a look at the author’s subtitle: “How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly.” What else can I say except, “It works.”

Here’s how.

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Day 25 – December 8, 2009 (Tue): Drive Followers to Subscribe

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Start of Day Twitter Stats: Follow: 148 Followers: 122 Listed: 7

Missed yesterday? Go here to read what happened on Day 24 – December 7, 2009 (Mon): Drive Followers to a Blog

twitter_power_joel_comm_150Subscribe to what? That is the question. Heck, I just checked and I don’t even have an RSS feed up on my blog yet. Here’s what I’m discovering during my 30-days jaunt with Joel Comm and his plan to dominate Twitter. There’s nothing to dominate if you don’t have a purpose. Said another way, domination means nothing if you have no product? What’s my product? Now that’s a very deep question. Here’s a very deep answer:

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Day 22 – December 5, 2009 (Sat): Combine Your Social Media Tools

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Start of Day Twitter Stats: Follow: 129 Followers: 110 Listed: 6

Missed yesterday? Go here to read what happened on Day 21 – December 4, 2009 (Fri): Do Some Off-Twitter Marketing

twitter_power_joel_comm_150I must admit, I actually started doing this a few days before in anticipation of robotics consuming my day today. That’s correct, gentle reader, no sooner had I completed one major event, but it was smack dab right into another. Talk about jumping out of the frying pan and into the fire!  Come to think of it, fire does have a mesmerizing ability. Perhaps you’d first like a glimpse at the fire before returning to the experiment.

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Day 15 – November 28, 2009 (Sat): Post a Link Tweet

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Start of Day Twitter Stats: Follow: 98 Followers: 77 Listed: 5

Missed yesterday? Go here to read what happened on Day 14 – November 27, 2009 (Fri): Do Some Customer Service

twitter_power_joel_comm_150To be honest, I’ve been posting links for awhile. But I did one again, first thing in the morning. I posted a link to this experiment and the Survey Monkey survey. I can’t say anyone responded to the former. I can definitively say no one responded to the latter. Well, at least I can so nobody voted.

Then I left the Twitterverse to work on the final script for the AstronomyTop100.com official Top Ten Countdown Awards Show scheduled for this coming Friday night. As a result, I didn’t do much to add to the experiment. I did accelerate the experiment through “off-Twitter” marketing by creating a discussion in a couple of LinkedIn groups I belong to.

How many followers do you think I’ll have after 30 days? Click here to enter your guess on my Survey Monkey survey “Chris Carosa’s 30-Day Plan to Dominate Twitter Experiment.” There’s no prize, but the fan who guesses the closest correct number the earliest will “win” and I’ll mention you if you want me to.

Find out today’s results on Day 16 – November 29, 2009 (Sun): Post a Discussion Tweet