The Soul of the Machine

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blue-computer-1472956The group of more than a dozen met at a row of tables by the windows towards the back of the Pinehurst dining room. It was the early 1990s, and most businesses by then had discovered the most profitable way to increase productivity meant equipping its employees with personal computers. Spreadsheets, word processing, and this new thing called “PowerPoint” became the standard. Employers, though, had one challenge – they were ill-prepared to train their employees. It was one of those “old dog – new tricks” conundrums.

So the HFL Board of Education decided the best way the school district could add value to Continue Reading “The Soul of the Machine”

Star Trek Into Darkness Review: Man Enough to Admit the Truth

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Here’s the good news: My daughter and her college girlfriends went to the New York red carpet premiere for one purpose: to leave with a picture of themselves with Star Trek Premire Red CarpetChris Pine. They succeeded. As for the movie, with the exception of my daughter, none of them had ever seen any of the many versions of Star Trek available in this universe and, in fact, openly declared their dislike for science fiction in general. After seeing Star Trek Into Darkness, they emerged as fans. They couldn’t believe how great the movie was. They were bubbling with excitement, eager for the next sequel.

That’s what they call “expanding the constituency.” It’s a marketers dream come true, and no doubt one of the reasons Paramount partnered with J. J. Abrams for the Star Trek reboot.

But I’m part of the original constituency – the one dating back to Star Trek: The Original Series (a.k.a. “TOS”). For my part, I fulfilled my dream merely by Continue Reading “Star Trek Into Darkness Review: Man Enough to Admit the Truth”