Hamburger Helper – Solving the Greatest WhoDunIt? In Culinary History

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(The first part in a series of seven)

“I’ll gladly pay you Tuesday for a Hamburger today.”

When J. Wellington Wimpy first voiced that phrase on December 28, 1934 in Fleischer Studios short “We Aim to Please,” Popeye’s 17th theatrical cartoon, [http://popeye.wikia.com/wiki/We_Aim_to_Please] the White Castle hamburger chain had already been around for 13 years. By the time E.C. Segar added the character of Wimpy to his King Features Syndicate cartoon Thimble Theatre in 1931, White Castle was well on its way to selling 50 million hamburgers. It would achieve that mark in 1941.

A year earlier, brothers Dick and Mac McDonald moved their father’s food stand from Route 66 in Monrovia, California to the streets of San Bernardino. They rechristened their Continue Reading “Hamburger Helper – Solving the Greatest WhoDunIt? In Culinary History”