The Best Social Media Manual… Ever! A Book Review of David Meerman Scott’s The New Rules of Marketing & PR

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The_New_Rules_of_Marketing_and_PR_250“What’s the best book I should read to get started with this whole ‘social media’ thing?” When I asked my good friend @mikefixs this question last year, he strongly suggested I read David Meerman Scott’s The New Rules of Marketing & PR, originally published in 2007 with an updated paperback published in 2009. This may represent one of the best pieces of advice on the subject I’ve ever received.

Why?

To begin, just take a look at the author’s subtitle: “How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly.” What else can I say except, “It works.”

Here’s how.

Continue Reading “The Best Social Media Manual… Ever! A Book Review of David Meerman Scott’s The New Rules of Marketing & PR

Final Tally – Midnight, December 13, 2009 – Did It Really Work?

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Start of Day Twitter Stats: Follow: 172 Followers: 194 Listed: 9

Missed yesterday? Go here to read what happened on Day 30 – December 13, 2009 (Sun): Have Fun!

twitter_power_joel_comm_150Above you see the final tally as of Midnight, Day 30. In fairness, if I used the same criteria as in all other previous days, the number would have been reported as of the following morning: 202 followers. Who estimated the closest? @mikegastin, who guessed 207. If you’re interest Mike, I hit 207 late on the 31st day. Now, before anyone says anything, Mike was also the first person to guess – on Day 13 – so he really did do the best job.

@mikegastin wants a free trip to Aruba as a result of his grand prognostication. Unfortunately, I didn’t have anything the budget for prizes, so the notoriety of the mention represents all I have to offer. Hopefully, it’s good enough. On the other hand, Mike might be pleased to know Continue Reading “Final Tally – Midnight, December 13, 2009 – Did It Really Work?”

Day 22 – December 5, 2009 (Sat): Combine Your Social Media Tools

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Start of Day Twitter Stats: Follow: 129 Followers: 110 Listed: 6

Missed yesterday? Go here to read what happened on Day 21 – December 4, 2009 (Fri): Do Some Off-Twitter Marketing

twitter_power_joel_comm_150I must admit, I actually started doing this a few days before in anticipation of robotics consuming my day today. That’s correct, gentle reader, no sooner had I completed one major event, but it was smack dab right into another. Talk about jumping out of the frying pan and into the fire!  Come to think of it, fire does have a mesmerizing ability. Perhaps you’d first like a glimpse at the fire before returning to the experiment.

Continue Reading “Day 22 – December 5, 2009 (Sat): Combine Your Social Media Tools”

Day 18 – December 1, 2009 (Tue): Start Putting Your Tweets Together

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Start of Day Twitter Stats: Follow: 108 Followers: 94 Listed: 5

Missed yesterday? Go here to read what happened on Day 17 – November 30, 2009 (Mon): Post an Action Tweet

twitter_power_joel_comm_150This Twitter Churn and Burn Hypothesis seems to have some legs. It makes me think a lot of folks waste a lot of time on Twitter. Why else would they follow and unfollow in less than 24 hours? I can almost understand the marketers doing this with all their fancy machines. But regular folks? And, especially, non-profits? @BPOrchestra, out of the blue, followed me. Since I feel I belong in their target market, I followed back. Then they unfollowed me. Go figure. So I asked them why with an “@” question. They haven’t updated their tweets in a while so I might not hear from them until tomorrow. But, instead of worrying about my followers – or unfollowers as the case may be – on this day I learn I should worry about my own motives.

Continue Reading “Day 18 – December 1, 2009 (Tue): Start Putting Your Tweets Together”

Day 5 – November 18, 2009 (Wed): Start Following

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Start of Day Twitter Stats: Follow: 12 Followers: 10 Listed: 0

Missed yesterday? Go here to read what happened on Day – 4 November 17, 2009 (Tue): Writing your First Tweets

twitter_power_joel_comm_150This was the perfect day to start following (for real). The Buffalo Bills unexpected fired coach Dick Jauron and everyone simply wanted to know the inside scoop. I had been aware of Darryl Talley’s presence on Twitter (the newspaper earlier reported he tweeted he wanted to see major changes on One Bills Drive. By fortuitous coincidence, @mikemcbride9, who accidentally followed my FiduciaryNews.com twitter account, followed many Buffalo fans, including Hall of Fame running back ex-Buffalo Bill @thurmanthomas. Not much in terms of follow backs (except for a couple of Carosas from yesterday, but I did get to watch some breaking news on Twitter.

How many followers do you think I’ll have after 30 days? Click here to enter your guess on my Survey Monkey survey “Chris Carosa’s 30-Day Plan to Dominate Twitter Experiment.” There’s no prize, but the fan who guesses the closest correct number the earliest will “win” and I’ll mention you if you want me to.

Find out today’s results on Day 6 – November 19, 2009 (Thu): Add Friends and Acquaintances – and Start Replying

Day – 4 November 17, 2009 (Tue): Writing your First Tweets

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Start of Day Twitter Stats: Follow: 8 Followers: 8 Listed: 0

Missed yesterday? Go here to read what happened on Day 3 – November 16, 2009 (Mon): Read Around

twitter_power_joel_comm_150Here’s my first tweet:

RT @erichnwise: RT @MightyMovie Those are my principles, and if you don’t like them… well, I have others. Groucho Marx #quotes #movies 7:35 PM Nov 14th from CoTweet

You’ll notice several things about this tweet:

  • It’s not really my own, but a retweet. Worse, it’s a retweet of a retweet.
  • I actually tweeted this from CoTweet.
  • Finally, the official first tweet was on day 1.

After this RT, I didn’t begin tweeting in earnest, however, until Day 4. Here’s the first tweet on that day:

@mikemcbride9 Wow! That must have been me tweeting about the #Buffalo #Bills from that site (with a Chicagoan). It was a bad game (wotznew?) 11:06 AM Nov 17th from web in reply to mikemcbride9

Notice once more how I’ve gotten ahead of myself. Don’t blame me for this one, though. I popped on my news Twitter during a morning break to find Mike had followed me on FiduciaryNews.com and I wanted to redirect him to a more appropriate account. I figured Mike didn’t really care about fiduciary news. I also discovered I should avoid even casual tweets to those who do care about fiduciary news. From now on, it’s DM only for them.

I also decided to jump the gun and I followed any “Carosa” I could find in the twitterverse.

How many followers do you think I’ll have after 30 days? Click here to enter your guess on my Survey Monkey survey “Chris Carosa’s 30-Day Plan to Dominate Twitter Experiment.” There’s no prize, but the fan who guesses the closest correct number the earliest will “win” and I’ll mention you if you want me to.

Find out today’s results on Day 5 – November 18, 2009 (Wed): Start Following