Who Owns Your Data?

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Towards the end of the day, I finally rediscovered how to use Twitter on my Blackberry. Then I discovered I could retweet faster than I could type. Since a lot of 965897_88613402_data_stock_xchng_royalty_free_300folks had similar ideas to mine, retweeting became the most efficient method for me to get those ideas out of my head and into the Twittosphere known as #SMACSRIT.

#SMACSRIT was the hashtag for the Rochester Institute of Technology’s Social Media and Communication Symposium (SMACS) II, a lively, entertaining and enlightening event held on – at least what started out as – a rainy Thursday on September 29, 2011. I could write about each session, but, perhaps bowing to the behavioral phenomenon called “recency” – the tendency to overweight the last thing seen – I’ll focus on the final keynoter, who posed an intriguing question while Continue Reading “Who Owns Your Data?”

The Best Social Media Manual… Ever! A Book Review of David Meerman Scott’s The New Rules of Marketing & PR

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The_New_Rules_of_Marketing_and_PR_250“What’s the best book I should read to get started with this whole ‘social media’ thing?” When I asked my good friend @mikefixs this question last year, he strongly suggested I read David Meerman Scott’s The New Rules of Marketing & PR, originally published in 2007 with an updated paperback published in 2009. This may represent one of the best pieces of advice on the subject I’ve ever received.

Why?

To begin, just take a look at the author’s subtitle: “How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly.” What else can I say except, “It works.”

Here’s how.

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Day 22 – December 5, 2009 (Sat): Combine Your Social Media Tools

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Start of Day Twitter Stats: Follow: 129 Followers: 110 Listed: 6

Missed yesterday? Go here to read what happened on Day 21 – December 4, 2009 (Fri): Do Some Off-Twitter Marketing

twitter_power_joel_comm_150I must admit, I actually started doing this a few days before in anticipation of robotics consuming my day today. That’s correct, gentle reader, no sooner had I completed one major event, but it was smack dab right into another. Talk about jumping out of the frying pan and into the fire!  Come to think of it, fire does have a mesmerizing ability. Perhaps you’d first like a glimpse at the fire before returning to the experiment.

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Back to the Future

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So I says to Mark I says, “Mark, I’ll go but I don’t want to pull in before you. You see, at the risk to confirming stereotypes, I’m a bit of a wallflower when it comes to these things. I could regale an auditorium filled with strangers, but put me in a small reception where I must talk to people face-to-face and I sort of stay to myself, speaking not, unless first spoken to.”

998276_97728952_business_time_royalty_free_stock_xchng_300“When it comes to groups,” I fully confessed, “I have a tough time feeling I really belong.”

Mark reassured me I could arrive after 6:30pm and find him already on hand.

Such was the set-up for attending my first meeting of the Rochester Social Media Club at Label 7 in Pittsford, NY. Funny thing. I discovered something there. Something really surprising.

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A Spoonful of MSG – A Review of Seth Godin’s Tribes

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Somewhere in the middle of Tribes, Seth Godin writes of the blog msg150.com (under the heading “Three Hungry Men and a Tribe,” pages 62-63 in my 2008 Portfolio (Penguin Group) 10th edition). As the author puts it, “This blog is obsessively chronicling every restaurant in a sixteen-block square of Seattle.” Leaving aside the unnecessary use of the passive, let’s focus on the meat of this particular reference. It turns out, most of the restaurants covered by msg150.com carry Asian cuisine. And you know what they say: Chinese food fills you up quickly, but, a half hour later, you’re hungry again.”

I can think of no better epitaph for the book Tribes, the eleventh book by the bestselling author of Purple Cow and The Dip.

Tribes CoverNow, don’t get me wrong. I’m not here to disparage the book. Far from it. I consider Tribes a must read for reasons I hope to make clear. More to the point, I’m not going to begrudge someone born five days before me, possibly even in the same hospital. Quite simply, I’m merely going to follow his instructions (“Fear of Failure is Overrated,” pp 46-48) and offer some constructive criticism.

First, if you’re new to the whole Web 2.0 and social media thing, Tribes represents perhaps the easiest entrée into the embracing concept behind this innovative world. It’s easy to read. I finished it in just a few hours despite the many interruptions and distractions of a relatively free Saturday (let’s see, that would include one Boy Scout Training class, Saturday Mass and my daughter’s high school drama production). The book contains very little jargon – or at least very little of the kind of jargon that might scare neophytes away.

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