The Best Social Media Manual… Ever! A Book Review of David Meerman Scott’s The New Rules of Marketing & PR

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The_New_Rules_of_Marketing_and_PR_250“What’s the best book I should read to get started with this whole ‘social media’ thing?” When I asked my good friend @mikefixs this question last year, he strongly suggested I read David Meerman Scott’s The New Rules of Marketing & PR, originally published in 2007 with an updated paperback published in 2009. This may represent one of the best pieces of advice on the subject I’ve ever received.

Why?

To begin, just take a look at the author’s subtitle: “How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly.” What else can I say except, “It works.”

Here’s how.

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Day 28 – December 11, 2009 (Fri): Create a Second Timeline

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Start of Day Twitter Stats: Follow: 156 Followers: 147 Listed: 9

Missed yesterday? Go here to read what happened on Day 27 – December 10, 2009 (Thu): Have Fun!

twitter_power_joel_comm_150Do you love watching classic movies? I mean movies that have withstood the test of time. Made more than 25 years ago (that would be 1984 for all you Orwellians in cyberspace), you can still view them in their entirety to this day and still not notice the ravages of time. Perhaps you’ve seen a particular magical scene over and over, but its message resonates as if eyed for the very first time. Wouldn’t it be great to pass these moments on to the next generation? After all, whether we admit it or not, these cinematic features have framed our lives. They’ve become a legacy for us to will to our young.

But, what do adolescents think of classic movies? Without the benefit of our years of living, will they take away the same meaning? Will the aged reels of celluloid unwind the same emotional response in them? I’ve finally figured out a way to discover this once and for all. Would you like to me to share it with you?

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