Should You Go Wide or Go Deep?

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Remember a couple months back when I said I discovered a way to add more hours to my day? (If you don’t, here it is: “That Time I Discovered ‘Idle Time’ Doesn’t Really Exist,” Mendon-Honeoye Falls-Lima Sentinel, March 14, 2019). With all that rediscovered time I was able to explore a dusty section of unread books in my expansive library. (And by expansive, I mean… Wait. Forget it. It only gets Betsy mad.)

I began this new venture by perusing an entire series of books from the pens of the greatest copywriters. These books defined the advertising industry as it emerged from the 19th century into the 20th. They represent the primordial tracks from which Madison Avenue men evolved. They spawned a persuasive style that combined art and science into an effective (sometimes too effective) tool.

By “art” I refer to the words that effectively captivate and motivate the reader. But how do the words work as intended?

That’s where the “science” comes in. Today we call it “market research.” Claude C. Hopkins, acknowledged as perhaps the greatest copywriter, called it “scientific advertising.” His book by the same name (published in 1923) shows how an ad means nothing unless it stimulates its audience to act. He not only wrote the ads, he studied how Continue Reading “Should You Go Wide or Go Deep?”

This is What’s Preventing You from Saying that “Something Important” You Want to Let the Whole World Know

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You have something important to say. Admit it. You’re not different than anyone else. We all have something important to say. Your “something important,” though, is different than everyone else’s. Yours is unique. Yours has never been said by anyone else at any other time in history. How can this be? The answer is simple: there’s only one of you, only one of you to ever exist, to think what you think, to discover this thought, idea, solution – this “something important” – in a way no one else could have possibly done it. You are unique. That makes your “something important” unique. And that’s why Continue Reading “This is What’s Preventing You from Saying that “Something Important” You Want to Let the Whole World Know”

Day 27 – December 10, 2009 (Thu): Have Fun!

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Start of Day Twitter Stats: Follow: 152 Followers: 137 Listed: 8

Missed yesterday? Go here to read what happened on Day 26 – December 9, 2009 (Wed): Drive Followers to Purchase Without a Special Offer

twitter_power_joel_comm_150Charlie Brown snowflakes – don’t you just love them? I do.

Today’s the day I substituted for Monday. Today, instead of having fun – well, I guess this is sort of fun anyway – I try to drive followers to a blog – my blog – ChrisCarosa.com. Here’s the strategy I used: Every other tweet I tell the followers I’m tweeting the daily results of Chris Carosa’s 30-Day Plan to Dominate Twitter Experiment all day. In between, I send them a link to a different day’s update. Oh, yeah, as for the header, I used @joelcomm and #TwitterPower. Will this repetition annoy people? I’m about to find out.

Continue Reading “Day 27 – December 10, 2009 (Thu): Have Fun!”