They say imitation is the greatest form of flattery. That may be true, but it is also the greatest impediment to progress.
Don’t get me wrong. There’s a certain business sense to imitation – and I don’t mean outright theft of intellectual property. I’m referring to the “variation on a theme” that has become a successful marketing trope since well before Beethoven, Bach, and The Beatles.
Companies use the goodwill (and good publicity) generated by a top selling product, give it a tweak here and there, then come out with a “new” product that borrows heavily from the theme of the original. Rarely, however, does this sequel product ever reach the heights of its predecessor.
Here’s an example. Following the tremendous success of Continue Reading “We’ll Always Have Paris… How The Business of Sequels Destroyed America’s Youth”
CNN+ Joins Such Iconic Failures As The Edsel, New Coke, And Alf Landon
At least Google+ lasted nine years. CNN+ barely made it past nine days. The colossal flop doesn’t even merit a “crash and burn” label because that would imply it made it past the launch. The embarrassing fact is CNN+ never got off the ground. Maybe “stillborn” would be a better epitaph.
Every generation needs its version of the Edsel, Ford’s classic foray into product infamy and marketing case studies. The Edsel belongs to the Boomers. Gen X-ers get New Coke. The Millennials now have CNN+. Heck, if you want to go back far enough, you can hang Alf Landon on the Silent Generation (parents of the Boomers).
Each of these failures feature a common trait: hubris. Those in charge simply believed they Continue Reading “CNN+ Joins Such Iconic Failures As The Edsel, New Coke, And Alf Landon”