I had lunch with a marketing and advertising professional in Buffalo the other day. When I told him about my crazy idea to promote the greater Western New York region, he told me it was crazy. I expected that. What he told me next I didn’t expect. Yet, I can see why it happened.
A couple of decades or so ago, some members of the Buffalo-Niagara community decided to join forces to promote their two communities. They initial suggested to do so under the banner “Western New York” since the local media commonly used that term to describe the area of Erie and Niagara counties (and sometimes even Cattaraugus and Chautauqua counties). The grand poobahs of marketing gathered together and rejected the notion. “Everyone knows Continue Reading “Has the NFL Provided the Answer to Promoting the Greater Western New York Region?”