The Best Social Media Manual… Ever! A Book Review of David Meerman Scott’s The New Rules of Marketing & PR

Bookmark and Share

The_New_Rules_of_Marketing_and_PR_250“What’s the best book I should read to get started with this whole ‘social media’ thing?” When I asked my good friend @mikefixs this question last year, he strongly suggested I read David Meerman Scott’s The New Rules of Marketing & PR, originally published in 2007 with an updated paperback published in 2009. This may represent one of the best pieces of advice on the subject I’ve ever received.

Why?

To begin, just take a look at the author’s subtitle: “How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly.” What else can I say except, “It works.”

Here’s how.

Continue Reading “The Best Social Media Manual… Ever! A Book Review of David Meerman Scott’s The New Rules of Marketing & PR

Day 27 – December 10, 2009 (Thu): Have Fun!

Bookmark and Share

Start of Day Twitter Stats: Follow: 152 Followers: 137 Listed: 8

Missed yesterday? Go here to read what happened on Day 26 – December 9, 2009 (Wed): Drive Followers to Purchase Without a Special Offer

twitter_power_joel_comm_150Charlie Brown snowflakes – don’t you just love them? I do.

Today’s the day I substituted for Monday. Today, instead of having fun – well, I guess this is sort of fun anyway – I try to drive followers to a blog – my blog – ChrisCarosa.com. Here’s the strategy I used: Every other tweet I tell the followers I’m tweeting the daily results of Chris Carosa’s 30-Day Plan to Dominate Twitter Experiment all day. In between, I send them a link to a different day’s update. Oh, yeah, as for the header, I used @joelcomm and #TwitterPower. Will this repetition annoy people? I’m about to find out.

Continue Reading “Day 27 – December 10, 2009 (Thu): Have Fun!”