To The Final Frontier… and BEYOND!

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Star_Trek_300As a kid, when you visit older cousins you rarely see, you step tentatively. Going through the front door of their house, you step tentatively. Pacing through their immaculate living room, you step tentatively. Finally, when the adults take their leave and you’re left alone with your cousin and he invites you into his play room, you step tentatively.

First of all, he’s older than you. That makes him smarter, which means he can trick you in almost every dimension. Second, he’s Continue Reading “To The Final Frontier… and BEYOND!”

Sex Doesn’t Sell! (But it Does!) – Book Review of David Ogilvy’s Ogilvy on Advertising

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ogilvy_on_advertising_250Ever since Bewitched I always fancied myself an adman. The glamour. The excitement. The rush of adrenaline as the client smiles and accepts your big idea that just oozes with creativity. The beautiful wife who summons up your every delight with an alluring twinkle of her nose. Ah, what a life…

I never did end up in the field, but I’ve spent the better part of my life marketing one thing or another. You have to do that whether you’re an entrepreneur or an intrapreneur, whether you’re working in a non-profit or for-profit organization and, most especially, if you volunteer for a community organization. So when the man hailed by Time Magazine as “the most sought-after wizard in the advertising business” published a virtual how-to book on the subject (indeed, six of the first ten chapter titles contain the phrase “how to”), you just know I’m buying it and absorbing every single word.

Continue Reading “Sex Doesn’t Sell! (But it Does!) – Book Review of David Ogilvy’s Ogilvy on Advertising