How to Protect Yourself From Being Hypnotized Without Knowing It

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Have you ever been mesmerized? It happens all the time. To everyone. It’s like when you look at one of those pictures with all these tantalizing shapes. They dazzle your eyes, preventing you from seeing the real picture hidden within. That’s what being mesmerized is like. And you don’t even know it’s happening.

Several years ago I found myself in San Antonio to make a presentation about how research in behavioral finance identifies useful techniques to help people save for their retirement. A fellow came up to me. He had read my book 401(k) Fiduciary Solutions and told me he felt every professional should read it. Then he asked the question no author ever wants to answer: “So, how is your book selling?”

I didn’t know the best way to respond, so all I said was the coy, “I’d like sales to be better.”

Then he told me something fascinating, something I had never heard before. He revealed Continue Reading “How to Protect Yourself From Being Hypnotized Without Knowing It”

You’re Never Too Old to Learn

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duck-with-ducklings-1543709For some reason, I never felt part of my high school peers. Actually, I know the reason. I never fully accepted moving from the comfort of the community where I was born to this strange new place. Mind you, the non-acceptance didn’t start with me. It was quite mutual. But that’s another story.

This story is about psychology. I can’t remember what interested me in the subject, but it had to be something very early in my life. By ninth grade, I had psycho-analyzed the entire high school population, separating them into nine distinct demographic groups based on their psychological profile as determined by their observed behavior. I never showed it to anyone, but I’m pretty sure I Continue Reading “You’re Never Too Old to Learn”