What Secrets is The Weather Channel Trying to Hide?

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Why doesn’t The Weather Channel have a public tour? Why won’t they even allow the public in their building? Why can’t they place their name on the front of the sterile block 100_0633_Weather_Channel_300of anti-septic concrete and dark glass in which their studios reside? What is The Weather Channel trying to hide?

My daughter wishes to become an on-air meteorologist. While traveling to Atlanta for the FIRST Robotics World Festival (my company sponsored one of the competing teams and my daughter was assigned to write an article on her school’s team), we thought it natural to let her visit The Weather Channel studios. Makes sense, right? High school student from Western New York seeks to learn the trade of communicating atmospheric phenomenon to the masses, the world’s leading purveying of such a mere few miles from the hotel; ergo, high school student arranges to shadow her dream job. Simple? One would think so.

And one would be wrong.

Try finding a telephone number for The Weather Channel on the internet. If you go to their site (www.weather.com) you will find nothing. If you Google “Weather Channel telephone number” you will get what appears to be good leads but once you click on Continue Reading “What Secrets is The Weather Channel Trying to Hide?”

Day 23 – December 6, 2009 (Sun): Drive Followers to Purchase a Special Offer

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Start of Day Twitter Stats: Follow: 148 Followers: 115 Listed: 7

Missed yesterday? Go here to read what happened on Day 22 – December 5, 2009 (Sat): Combine Your Social Media Tools

twitter_power_joel_comm_150So how do you drive followers to purchase a special offer when you don’t sell anything? Joel Comm figured (correctly, it turns out) not all his readers would have items to sell. He came up with a brilliant idea. If you don’t have anything to sell, sell someone else’s product through an affiliation. Then, to get a special offer, you just need to get your affiliate to agree to give your followers a special offer.

This whole gambit presupposes I want to sell. I’m not sure I’m there yet. Remember, as I prattled on about in Day 18 – December 1, 2009 (Tue): Start Putting Your Tweets Together, I’m not even 100% sure I know the true objective of the ChrisCarosa Twitter account. If you’re reading this, maybe you can pop me a line and let me know what I’m all about.  Perhaps you’d rather I reveal the rest of the yesterday’s story?

Continue Reading “Day 23 – December 6, 2009 (Sun): Drive Followers to Purchase a Special Offer”

Day 22 – December 5, 2009 (Sat): Combine Your Social Media Tools

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Start of Day Twitter Stats: Follow: 129 Followers: 110 Listed: 6

Missed yesterday? Go here to read what happened on Day 21 – December 4, 2009 (Fri): Do Some Off-Twitter Marketing

twitter_power_joel_comm_150I must admit, I actually started doing this a few days before in anticipation of robotics consuming my day today. That’s correct, gentle reader, no sooner had I completed one major event, but it was smack dab right into another. Talk about jumping out of the frying pan and into the fire!  Come to think of it, fire does have a mesmerizing ability. Perhaps you’d first like a glimpse at the fire before returning to the experiment.

Continue Reading “Day 22 – December 5, 2009 (Sat): Combine Your Social Media Tools”