Nobody’s Talking About Bud Light’s Real Mistake

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Budweiser accidentally stepped into a pile of putrid politics. This isn’t about politics, though. This is what nobody’s talking about. This is about Bud Light’s real mistake.

For those of you not familiar with the basic story, in a botched marketing campaign meant to demonstrate its “inclusiveness,” Bud Light managed to both exclude and alienate its core market. Since then, sales have dropped more than 20%. The latest figures show they continue to drop and that the ensuing boycott has now extended to other Anheuser-Busch products.

This is not a good look if you’re the head of marketing. And that’s where the real mistake comes from. It’s a mistake made by all too many companies, big and small.Continue Reading “Nobody’s Talking About Bud Light’s Real Mistake”

Tucker Carlson Signals Old-Style Broadcast TV Business Model Faces No Tomorrow

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Photo by Denny Müller on UnsplashHere’s what nobody’s talking about in the entire Tucker Carlson SNAFU. It’s not about Tucker Carlson. It’s not about Fox. It’s about the changing of the guard.

It doesn’t take a rocket scientist to see that the dominance of network TV has dwindled over the last two generations. With the advent of easy-to-access cable TV over the last forty years, viewers have weened themselves from the network nipple.

This change in behavior hasn’t necessarily occurred deliberately. The very act of presenting so many options paralyzes viewers into non-decision. This is a common reaction to what behavioral psychologists call “choice overload.” But don’t give them credit. Alvin Toffler first introduced the concept in his 1970 book Future Shock. He called it “overchoice.”

Of course, if you want to be a stickler, choice overload is merely a derivative of Continue Reading “Tucker Carlson Signals Old-Style Broadcast TV Business Model Faces No Tomorrow”

How Banned Cartoonist Scott Adams Became The American Illuminati

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Johann Adam Weishaupt, Founder of the Illuminati Source: Art of Charm, CC BY 3.0, via Wikimedia Commons

Everyone loves a good mystery. Everyone loves a good conspiracy. And, if you happen upon a good mystery interwoven with a good conspiracy, then you’ve got a best seller on your hands.

Just ask Dan Brown. He’s made a career writing trendy books that allude to the mysteries of the Illuminati. These include The Da Vinci Code and Angels and Demons, both of which, along with Brown’s Inferno, have been made into movies starring Tom Hanks.

Brown writes of a popularized vision of the Illuminati. He is not alone in painting a picture of the clandestine group as a nefarious conclave set on world domination. Through the ages, many have used the Illuminati as their favorite punching bag. According to the Encyclopedia Britannica, the Illuminati was “credited with activities ranging from the instigation of the French Revolution to the assassination of U.S. Pres. John F. Kennedy.”

Josef Wages, author of The Secret School of Wisdom: The Authentic Rituals and Doctrines of the Illuminati and a board member of the Scottish Rite Research Society, explains the reason for this. He says, “There was a nice convenient vacuum and, until my book was Continue Reading “How Banned Cartoonist Scott Adams Became The American Illuminati”

The Art and Science of Influence and Leadership (Part II: The Art)

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Influence and leadership

Original Sun-Maid package, Designer unknown, incorporates painting by Fanny Scafford, Public domain, via Wikimedia Commons

At some point, any effective exercise merges theory (the “science”) into practice (the “art”). Ironically, the following analysis of the art of influence and leadership predates the previously discussed science by roughly half a century or more.

That doesn’t mean this art didn’t follow science as you will immediately see.

The convergence of the art and science of influence and leadership can best be found in the field of advertising. Before Mad Men, before Madison Avenue, this field first blossoms in the not-so-quiet offices of the Chicago firm of Lord & Thomas.

You remember Lord & Thomas, don’t you? They were the “McMann and Tate” of the first quarter of the twentieth century. While it’s president Albert D. Lasker (a.k.a., “The Man Who Sold America” who The New York Times once called “The Continue Reading “The Art and Science of Influence and Leadership (Part II: The Art)”

The Art and Science of Influence and Leadership (Part I: The Science)

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Office of War Information, Public domain, via Wikimedia Commons

Influence, the last of the three leader traits to be researched, stands out as the most practical measure of successful leadership. Be warned, though. Just as obedience to authority contains a dark side, so, too, do the methods of influence.

Scott Adams, creator of the comic strip Dilbert and renowned persuasion expert, calls behavioral psychologist Robert Cialdini the “Godzilla” of persuasion. Cialdini’s research, compiled in various books, lays out in simple language six different ways to influence people.

In his website, Cialdini states, “It is through the influence process that we lead, generate, and manage change. Like most things, the process can be handled poorly or well. It can be employed to foster growth and to move people away from negative choices and in more positive directions, thereby creating the conditions for Continue Reading “The Art and Science of Influence and Leadership (Part I: The Science)”

Is Obedience To Authority A Virtue Or A Crime?

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Advertisement for Milgram Experiment subjects. The original uploader was Poolisfun at Wikipedia., Public domain, via Wikimedia Commons

World War II marks a turning point in almost every facet of mankind. From science to engineering, from business to politics, to the very core of our culture, the world changed as America rebuilt Europe and reframed Japan. You see a shift from a feudal/monarchical-centric philosophy towards a populace/organizational-centric viewpoint.

Within the academic arena, research on authority moved from the Sociology Department to the Psychology Department. In fact, one of the most famous and useful psychology experiments of the mid-twentieth century represents this shift. It answered the most compelling question regarding the nature of authority to come out of the Second World War.

The Psychological Origins of Authority

You might not recognize the name Stanley Milgram, but you’ll instantly recognize his Continue Reading “Is Obedience To Authority A Virtue Or A Crime?”

The Three Classic Forms Of Authority

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What is “authority” and how does it differ from “power” and “influence”?

Ironically, we can see elements of authority in the original research on power bases as well as an explicit reference to it in research on influence and persuasion. Yet, an authority doesn’t necessarily have influence. And if you don’t have influence, can it really be said that you have power?

Said another way, power is the ability to impose your will upon others, authority is the honest recognition of power by others, and influence is your ability to sway others regardless of your power or authority.

To better understand this, it’s important to explore how scholars have traditionally defined authority. Through this, we’ll see why some “authority” is powerless, why some authority evaporates quickly, and what kind of authority has real staying power.Continue Reading “The Three Classic Forms Of Authority”

The Seven Types of Power And The One Type You Should Avoid

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Power is the “Id” of the leadership triumvirate. It is raw. It is blunt. We often view it as the easiest way to get from Point A to Point B.

That’s the problem with power. It’s too easy. It’s so easy, it becomes a crutch. And you know what it means to use a crutch? It means you can’t stand on your own two feet. It means you have to rely on some artificial device to accomplish your goals.

Does that sound bad? Maybe yes. Maybe no.

That’s the mystery of power. When used correctly, it can help propel you and your team to great heights. When abused, it can lead to distrust, dissension, and mutiny.

The search for power goes back to man’s very beginnings. Military leaders saw it as the path to victory, riches, and glory. Philosophers saw it for what it truly was.

Power isn’t about pushing others off the battlefield. In fact, power isn’t about our Continue Reading “The Seven Types of Power And The One Type You Should Avoid”

What Is A Good Leader?

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We all want to be one. We want our children to be one. And when we’re not one, we want the person in charge to be one.

What is it?

It’s not just a “leader,” it’s a “GOOD leader.”

This represents a significant qualifier. You’ll need to brace yourself for this one. The word doesn’t reflect a moral imperative (yet), it merely alludes to effectiveness.

Now, I know what you’re thinking. You’re thinking, “but if a leader isn’t moral, why would I ever follow him?”

Let me counter that with a different question: If you find yourself placed in a life or death Continue Reading “What Is A Good Leader?”

Why It’s Important You Have A High Need For Achievement

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Photo by Ian Stauffer on UnsplashIf you had the choice, would you rather stand on the winner’s podium or watch as someone else stands on that platform?

Be honest, now. When you enter a competition, do you just say you’re there simply for the experience or, deep down, do you imagine yourself finishing first?

There’s nothing wrong with wanting to achieve. It’s quite natural and it’s often seen at a young age.

“Since I was a kid, I was always obsessed with achieving better results,” says Alessio Lorusso, CEO & Founder of Roboze, in Bari, Italy and Houston. “I was never satisfied with something if I thought it could be improved or reinvented completely to deliver the best results.”

This is a familiar story. Many business owners had their first taste of entrepreneurship before graduating high school.

“I’ve been an entrepreneur since my early teenage years, probably before I even knew Continue Reading “Why It’s Important You Have A High Need For Achievement”

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