Every speaker wants to know the answer to this question: How do I make my presentation more effective, more memorable and more exciting for the audience. Aristotle said it best in his book The Art of Rhetoric (ca 350BC):
Pathos – A passion for the subject.
Logos – A thorough knowledge of the subject.
Ethos – The acknowledged credibility to comment on the subject (requires Pathos and Logos).
Every aspect of speaking must address at least one (if not all three) of these areas. I hope to tell stories of how I used these in the many successful presentations I have offered to appreciative audiences.